BE YOU NOW

The Identity Reinvention Event for Founders & Business Owners

You don’t build a bigger business by doing more.

You build it by being the leader your business now requires.

Are you ready to be the true leader of your own life and business?

You’re building something promising and making moves.

Making an impact.

You’ve proved you can make it work so far.

Only, the habits, decisions and identity that got you here won’t necessarily take you where you’re trying to go next.

That’s because at every stage of business there’s an invisible ceiling seemingly holding you back from where you imagine it could be.

Most people seem to think another strategy is the magic they need to shift them to that higher level. The one thing that will make all the difference.

But it’s rarely the strategy that is the issue

It’s more likely the person and their identity behind the decision-making.

Be You Now is a premium one-day experience for founders, business owners and leaders who know that their next level requires a different version of themselves.

This isn’t just another business conference.

It’s a room full of ambitious people ready to redesign the identity behind their business.

Design the Leader Your Business Needs Next

I’m in

You’re in the right room if…

You’re building a business, but still catch yourself sometimes thinking like an employee. Looking for someone else to solve the problem or give you the answers.

You’ve reached a plateau, and although sometimes the voice in your head tells you otherwise, you do know deep down that it’s not down to your capability.
You make decisions that no longer seem to match the business you’re trying to build. The kind of decisions that did what it needed to at the time but doesn’t quite seem to work at scale.

You recognise that your business can’t outgrow your leadership. Your business can never reach a higher level than your identity.

You’re ready to think differently about what it really takes to be a next-level CEO because you absolutely know that you’re made for so much more.

Get me in that room

Throughout the day you’ll explore…

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CEO Identity

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Decision-Making
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Self-concept
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Visibility

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Business Growth

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Self-Leadership
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Reinvention

Expect…

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Inspiring keynote speakers
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Reinvention
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Honest conversations
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Practical strategies you can use immediately
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Powerful networking with ambitious business owners and leaders
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The opportunity to think differently about who you’re becoming and how you lead your life and work

Because there comes a point where working harder isn’t the answer.

Whether you’re leading a business, changing direction or simply feeling the pull towards something bigger, every result you create is driven by the person creating it.

This is a day dedicated to the psychology of reinvention.

A room full of ambitious people willing to question the assumptions they’ve been living by, challenge the identity that’s brought them this far and consciously design what comes next.

I’m ready to uplevel

Hosted by Sarah Elizabeth

The Queen of Reinvention
Sarah Elizabeth is an identity designer, speaker, author (and senior safeguarding leader) who helps ambitious people redesign who they are so they can change what they do.

Her work sits at the intersection of psychology, leadership and identity, helping people stop chasing external success and start creating lives that actually fit who they choose to be.

Event Details

Friday 4 September 2026

 

10am-5pm

Leonardo Royal Hotel London Tower Bridge
45 Prescot St
London
E1 8GP

Standard Experience

Perfect if you want to immerse yourself in the day, connect with ambitious founders and leave with a completely different perspective on how you lead your business. Includes:

Full access to the Be You Now experience
Inspiring keynotes, panels and live conversations
Curated networking with other ambitious founders and business owners
Refreshments and lunch
Event brochure and resources
Exclusive partner offers

SOLD OUT

 

VIP Experience

For founders who want deeper access, richer conversations and an elevated experience from the moment they arrive.

There are limited VIP experiences on offer to enrich the VIP experience.

Your VIP Experience Includes Everything in Standard, plus…

Reserved premium seating
Fast-track registration
Exclusive VIP gift bag
Invitation to the private VIP dinner after the event with Sarah Elizabeth, speakers and partners. This will provide proximity and opportunities for further questions and discussions from the day
Priority access to future Queen of Reinvention events

SOLD OUT

 

If you’ve been waiting until you feel more confident, more ready or more certain…

This event is your reminder that those things rarely come first.

Identity does.

Join us in the room where ambitious business owners redesign the leader behind the business.

SCAN HERE TO FIND OUT MORE ABOUT PARTNERSHIP OPPORTUNITIES

You don’t change your life by changing what you do.

You change your life by changing who’s doing it.

Frequently Asked Questions

Is lunch included?
Yes. Tea, coffee, refreshments and lunch are included in your ticket.

Do you cater for dietary requirements?
Absolutely. You’ll receive a short form before the event so we can cater for any dietary or accessibility requirements.

Can I transfer my ticket?
Yes. If you can’t attend, you can transfer your ticket to someone else up to seven days before the event.

Will the sessions be recorded?
No.
Be You Now is designed as a live experience.

Is this event suitable if I’m just starting my business?
This event is designed for founders, business owners and ambitious professionals who are serious about growth. If you’re looking for practical ideas, meaningful conversations and a room full of people investing in themselves, you’ll feel right at home.

What should I wear?
Whatever makes you feel confident.
Most attendees will probably be smart casual to business casual (though glam and sparkle always welcome too)

Can I buy more than one ticket?
Absolutely.

Cancellation Policy
Tickets are non-refundable.
If you can no longer attend, you may transfer your ticket to another person up to seven days before the event by contacting us at sarah@thequeenofreinvention.com