You don’t need another course or a strategy telling you what to do. 

You probably already know.

You open your laptop.

You’ve got two hours before your next call and you KNOW exactly what would actually move your business forward.

Send the pitch.

Follow up the leads.

Talk about the offer.

Record the face-to-camera Reel.

Raise the damn price.

Have the conversation.

Whatever your thing is.

Two hours later?

You’ve answered some non-urgent emails.

Moved three things around in Canva and checked whether different shades of black look better.

So, obvs you compared yourself to them then added another seven things to your to-do list.

And then you closed the laptop feeling like you’ve been really super busy…

…without doing the one thing you knew mattered.

The problem wasn’t that you didn’t know what to do.

You knew.

So why didn’t you do it?

Because knowing what to do and being the person who actually does it are two entirely different things.

I call that the Identity Gap.

The gap between:

“I know who I want to be.”

and

“This is who I’m actually being.”

And that’s the gap we’re going to close.

This isn’t an information problem.

You’re smart, right? You have ambition bubbling through you constantly.

You’ve probably consumed enough podcasts, courses, books, masterclasses and business advice to fill a small university.

So you really don’t need me to give you another load of things to add to your to-do list.

Because the problem isn’t necessarily that you don’t know what your next move is.

It’s that the identity running your business hasn’t caught up with where you say you want to go.

You want to be more visible, but part of you still believes it’s safer to hide.

You want to charge higher prices, but you’re still looking outside yourself for proof that you’re worth it.

You want to lead in your industry, but you’re still waiting for permission.

You want to make bigger CEO type decisions, but you’re asking six other people what they think first.

You want a bigger business, an empire even, but you’re still operating like the woman who built the current one. 

Your goals have moved forward…

But your identity hasn’t.

I call that an identity gap. And no amount of knowing what to do fixes it.

Because you’re trying to change what you DO without changing who you’re BEING first.

Welcome to The Identity EDIT™

The Identity EDIT™  is an eight-week live group programme designed to take you out of awareness and into action.

And that isn’t by giving you more shit to do.

It is by changing the identity of the person doing it.

Over eight weeks, we’re going to identify the gap between who you’re currently being and who the business you’re building actually requires you to be.

Then we’re going to put that version of you to work.

In your actual business.

With actual decisions.

Actual opportunities.

Actual uncomfortable conversations.

Actual actions you’ve been avoiding.

Because this isn’t about creating a fantasy future version of you who exists beautifully on a vision board gathering dust somewhere.

It’s about being that version of you on a random morning when there’s nobody there to applaud you, encourage you or support you.

That’s where your identity becomes real AF.

AWARENESS → BE → DO → HAVE

What could actually change in eight weeks?

I’m not going to promise that eight weeks will transform every part of your identity, heal every old pattern you’ve ever had and turn your business into a seven-figure empire by Christmas.

That’s bollocks quite frankly.

What we are going to do though is close the gap between what you already know and how you’re actually operating.

By the end of The Identity EDIT™, you’ll understand the identity patterns that have been keeping you operating where you are now.

You’ll have deliberately designed the person the business you’re creating requires you to be.

You’ll be able to recognise when an old identity is trying to make your decisions for you.

And most importantly?

You’ll have created real-world evidence that you can operate differently.

Maybe you finally pitch yourself for the speaking opportunity you’ve been talking about for two years.

Maybe you raise the price.

Maybe you stop hiding behind your business and put your bloody face on camera.

Maybe you sell the offer.

Perhaps you delegate the thing you should never have been doing in the first place.

Or have the conversation.

Say no.

Say yes.

Make the decision.

Back yourself.

Your Identity EDIT™ will be yours.

Because we’re not all avoiding the same action.

We’re learning how to change the identity underneath it.

This is for you if…

You’re a founder or business owner with ambition for what you’re building.

You know there’s another level available to you, however you define that.

You’ve already got knowledge, experience and ideas.

You probably know more than you give yourself credit for.

But there’s a frustrating gap between what you know and what you consistently do.

You’re tired of waiting to feel ready.

You’re tired of overthinking decisions you already know the answer to.

And you’re starting to recognise that another strategy probably isn’t going to solve a problem that sits underneath the strategy.

You don’t need more information.

You need to become the woman who uses what she already knows.

This probably isn’t for you if…

You want someone to give you a step-by-step business strategy.

You’re looking for a couple of months of passive content to watch in your pyjamas and never implement.

You want me to tell you exactly what business you should build.

Or you’re not prepared to experiment with actually doing things differently.

Because The Identity EDIT™ isn’t about understanding yourself beautifully.

It’s about changing how you operate.

Why identity?

Because identity always wins.

End of.

You can set seemingly illogical goals.

Create the aspirational vision board.

Map out the strategy.

Buy the course.

Make audacious plans.

But if the identity running the show still needs to stay safe, be liked, avoid judgement, get everything perfect or wait for certainty?

She’ll find a perfectly reasonable-sounding way to stop you.

I’ve spent years fascinated by the identities we inherit, the identities we create to survive and the version of ourselves underneath all of that.

My work is built around one central idea: You don’t find yourself. You design her.

The Identity EDIT™ takes that work into your business.

But not as another intellectual exercise. 

As something you actively execute.

As something that you embody.

Something you create evidence for.

Until doing things differently stops feeling like playing a part and starts feeling like: Of course this is what I do. This is who I am.

SCAN HERE TO FIND OUT MORE ABOUT WORKING WITH ME

You don’t change your life by changing what you do.

You change your life by changing who’s doing it.

A FEW THINGS YOU MIGHT WANT TO KNOW

When does The Identity EDIT™ start?
The next live cohort starts Tuesday 13 October 2026 and runs for eight weeks. Sessions take place live on Zoom and you’ll receive all the dates before we begin.

What if I can’t make every session live?
Life happens. All sessions will be recorded, so if you miss one you can catch up in your own time. You’ll have access to the recordings.

Is this therapy?
No. The Identity EDIT™ is an identity development programme, not therapy, counselling or medical or mental health treatment. If you need therapeutic or clinical support, please work with an appropriately qualified professional.

What happens once I join?
You’ll receive an email confirming your place and everything you need to know before we begin. The programme is intentionally simple. No enormous portal full of shit you’ll never watch. You’ll get what you need to do the work.

Can I pay in instalments?
Yes. If a payment plan is available at checkout, you’re committing to the full programme fee, not purchasing one month at a time. All scheduled instalments remain payable even if you later decide not to continue with the programme.

What is your cancellation and refund policy?
Because The Identity EDIT™ is a live group programme with limited places, your purchase reserves a place in the cohort. Once any applicable statutory cancellation period has expired, payments are non-refundable and non-transferable, including if you’re unable to attend some or all of the live sessions. This does not affect any statutory rights you may have.

If you ask for access to digital materials or services to begin during an applicable statutory cancellation period, your cancellation rights may be affected once delivery has begun. Full details will be provided in the Terms & Conditions.

Is this going to give me another massive list of things to do?
Absolutely fucking not!

The Identity EDIT™ exists precisely because you probably already know more than enough what to do.

This is about closing the gap between what you know and how you actually show up.